How To Gift Effectively

Posted on March 19, 2021

This finding underscores the fact that it is possible to add value without overshooting your budget. You may not be able to gift your client a new iPhone but you could get him a Superbook at a fraction of the cost. Now you’ve presented him with a gift he can accept, and he will be reminded of your thoughtfulness every time he writes in the planner, charges his phone or needs a pendrive.

Always play to your audience’s taste: Possibly the most important point to remember is that a gift needs to be something the giftee can use. This means that it may not be something you like or desire. Don’t bother with a formal tie for a man who works from home or in the great outdoors; he’ll appreciate a pen that has antibacterial properties and can write underwater and in Space more.

Personal connection: This can be accomplished in many ways. The easiest is to simply personalise the gift itself. By engraving it with their name or a special message you attach an emotional component to the gift and elevate from an item to a treasured possession.

Another way of creating a connection is to make sure the gift speaks to one or more of the giftee’s values. For a privacy-conscious person, a wallet with biometric authentication is a good idea while a vegan would probably appreciate a wallet made with a microfibre intended to replace leather.

A handwritten note is also a wonderful way of adding a personal touch. In this age of digital communication, a handwritten one-liner can really make your gift (and the thought you put into it) stand out.

Practical Luxury: As the old saying goes, pretty is as pretty does. While no one can deny that beauty is an important consideration while selecting a gift, an American Psychological Association article shows that giftees are more likely to be concerned with the feasibility of the gift than the giver, which leads to a disconnect in perception between the two parties. A gift needs to be something that is practical and useful. A space-saving organizer like the Hub is a more effective gift for the average office-goer than a pretty piece of crystal that’ll be locked away in a closet and never seen again.

People are deluged with similar gifts during the festive season, so if you really want to make an impression find an occasion and a gift that is unique to you. For example, instead of a mundane Diwali hamper in November, reach out to your client around tax season and gift him with a topical Financial Year Planner. Make the occasion a yearly occurrence so your client anticipates it and looks forward to receiving your gift at an unconventional yet expected time.