“Colour is a power which directly influences the soul.”

–       Wassily Kandinsky

Did you know that people decide whether or not they like a product in 90 seconds or less and that 90% of that decision is based solely on colour?

For a brand, perception is everything, which is why colour and colour theory (the art and science of using colour) are so important. Even if you aren’t a brand manager or a graphic designer, you should know a little about the symbolism behind various colours because you are the brand ambassador of you.

There is a wealth of symbolism and psychology associated with every colour on the colour wheel, and you’ll need a drink at hand while we discuss the merits of our favourite colours; Lapis Bard, being keenly attuned to their customer’s needs, has created a superb line of twelve addictive, cocktail-themed fountain pen inks with merry colours and merrier names.

Here’s a list of our favourite inks and our favouritest cocktails:

Green is Good!

Green is very easy on the eye and can be used to create a calming effect. It represents nature, safety, and new beginnings. It’s a great colour for brands seeking to project an aura of sustainability. Companies like Starbucks and British Petroleum have created very recognizable and well-positioned brand identities with this colour.

Emerald Isle Ink from Lapis Bard is a lustrous emerald green that brings real poetry to the art of writing. This colour is inspired by its namesake cocktail – a divine blend of herbal and citrus notes with a touch of mint that is held together with a dash (or two) of bitters.

One tequila, two tequila, three tequila, floor!

Pink is a fun colour that is typically associated with femininity. While this has traditionally limited its use, the colour is now gaining fans across the gender spectrum. Instagram, Baskin Robbins, and Lyft are unisex brands that are spreading the love.

Lapis Bard’s Tequila Sunset cheerful shade of pink brings passion and energy to the page. The intense colour of the silky, fluid ink is offset by the facets of the crystal-clear bottle. This pretty shade is the inkquivalent of the delicious cocktail that entices the palate with citrusy notes, grenadine, and tequila.

If you’re going to blackout, make sure it’s worth it.

Black is an interesting choice because it’s actually the result of the absence of colour. This powerful colour is very versatile and it can be used for a brand that wishes to be known as edgy, formal, classic, or modern. Brands like Apple, Gillette, The New York Times and Chanel have all used this shade with remarkable success.

Get back to black with Lapis Bard’s Black Roska Ink, a classic shade that will always be in vogue. This deep shade gets its name from the Black Roska cocktail – a dark drink brewed with black vodka, blueberry liqueur, blueberries, and a hint of lemon.

Writing is the art of baring your soul. Everything about it (the colour of your ink, your handwriting, the words you choose etc.) is a reflection on you and your personal brand. Your audience (aka readers) can gain tremendous insight about you from just seeing your writing. So, choose a colour that reflects who you are or who you want to be, even when your only audience is you.

All twelve of Lapis Bard’s splendid ink colours come in 50 ml, irresistible, Avant Garde bottles. Find your shade today